Are cartoon characters on lottery scratch-off tickets a way to lure young gamblers?

Are our lottery agencies knowingly targeting kids, hoping to attract them to gambling? A man was on Metro not long ago when he saw an ad for scratch-off lottery tickets. The theme of the DC Lottery scratchers was the Racing Presidents with a childish appeal. To put it another way: Are colorful, cartoonish Racing Presidents and Willy Wonka scratchers the alcopops and fruit-flavored vape pens of the lottery world?